PROJECTS UNDERTAKEN (Page-1)
Marketing Professional with over 14 years of experience in Digital Marketing, Brand Building, Corporate Communications, Strategic Business Planning & Management with organizations across multiple industries like Agriculture VAS services, NGO, E-commerce, Services and Product based industries during my experience, i have worked for many websites & portals. Some of listed below:-
http://www.iffcokisan.com/
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360-degree Digital Marketing (Web & Mobile)
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Rural Marketing
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Communication Strategy
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Corporate Communication
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Brand Development & Brand Promotion
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Media & PR activities
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App management & promotion
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New Product Launch
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Creative Development & Management
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Website UI/UX Management
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Developing and managing partner relations
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Team & Agency Management
Other Roles and Responsibilities-
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Handling complete digital portfolio for IFFCO Kisan, Swarnahar, Cattle Feed, Urban Greens & Sagarika
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Envision, conceptualize and drive digital marketing strategy with expected deliverables (ROI & non-ROI) and budgetary requirements, in the capacity of Digital Marketing Lead.
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Prepare the communication strategy, media plans & GTM strategy for new product launches, designed to meet or exceed brand objectives.
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Enhance Brand visibility and engagement through BTL/ ATL activities (Print, Digital, Mobile, On-ground)
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Manage Corporate Communication, Media & PR activities for the brand. Nurture Media relations, monitor, track & analyze media activities for Brand building and brand management.
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Manage Social Media presence and paid/unpaid campaigns across social media platforms.
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Utilizing IFFCO Kisan’s exhaustive rural reach for the purpose of revenue generation, by helping external non-competitive brands to reach out to the rural audience for their product promotion.
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Plan and execute offline branding activities as part of the overall marketing strategy.
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Worked as a product manager for three mobile apps. App with the mass appeal achieved one million downloads without any paid campaign.
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Data Analysis & Management, Competition mapping
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Handling & motivating team to achieve organizational goals.
http://www.planindia.org
Plan India is a nationally registered not for profit organisation striving to advance children’s rights and equality for girls, thus creating a lasting impact in the lives of vulnerable and excluded children and their communities.
Since 1979, Plan India and its partners have improved the lives of millions of children and young people by enabling them access to protection, quality education and healthcare services, a healthy environment, livelihood opportunities and participation in decisions which affect their lives.
Plan India is a member of the Plan International Federation, an independent development and humanitarian organisation that advances children’s rights and equality for girls. Plan International is active in more than 70 countries.
Plan began work in India in 1979. Over the years, Plan and its partners have helped communities throughout India to support themselves so that children have access to their rights including the right to:
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Protection
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Basic education
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Proper healthcare
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A healthy environment
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Livelihood opportunities
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Their participation in decisions making process which affect their lives
Plan India currently works in 13 states across 5,400 communities and has touched the lives of over a million children.
Role at Plan International (India Chapter)
I am happy to describe my efforts and work at Plan International (India Chapter), I have joined as a “Digital Manager” on November 2013, primary responsibility was to increase awareness about Plan and its work, brand development, Building web traffic, online fundraising, Social Media Communication, daily operation management, growth in the online donation, increase donor base and with the ultimate goal of an increase in the online donation.
Other roles and responsibilities include -
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Handling Digital marketing activities i.e. SEM, SEO & SMO.
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Creating, developing, executing & enhancing online donor engagement strategies.
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Digital promotion and ‘Fund Raising’ campaign management
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Manage Digital Communication targeted towards existing and prospective donor base.
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Donor database management
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Crowdfunding & OGP (Online giving platforms) management
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Enhancing brand visibility through BTL/ ATL activities (Print, Digital & Mobile communication)
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Managing ORM (Online Reputation management)