Vikrant Gupta

RESPONSIBILITIES & DUTIES HANDLED
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Direct experience with the donation, E-commerce, Mobile Commerce & Job websites.
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Prepare strategy and execution plan for digital media & earned media within budget & drive ROI.
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Act as SPOC person for all Digital function throughout the organization.
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Strategic Planning for content distribution for the purpose of online gain.
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Strong decision making and negotiation skills to start new partnerships with external vendors.
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Creating, developing, enhancing & building online engagement strategies through Social Media, Mobile App, Websites, Forum/Blog, VAS, email marketing etc.
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CRM Management handling millions of database of rural (currently) wherein past I have managed donor, customer, subscriber databases.
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Hands on experience to create & build BRAND from scratch through effective planning of Digital communication. Worked as a product manager for the development of a mobile app from scratch to half a million downloads.
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Experience in handling advertising agencies and Vendor Management for different purposes i.e. Ad Networks, Technology vendors, VAS service providers, Payment gateways etc.
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Handling team for digital activities as well as for telemarketing, which includes Designer, Developer, SEO, SMO, SEM, Content writer (Freelancer, Blogger) and telemarketing.
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Manage daily operations work which includes website management, content updates, EDM activities, creative development, team management, and external communication as and when required.
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Do Intensive Analysis, social listening, digital reach mapping and implement corrective measures. Submitting digital performance reports on a monthly basis with Management.
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Motivate the team to achieve goals, Stay up-to-date with digital technology developments, and Monitor competition & do needful to stand out.
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Started rural promotion activity for corporate through SMS, OBD, MMS as a revenue-generating activity.
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Manage ORM (Online Reputation), Review & rating with the focus to build a positive image of the organization.
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Proficient in running fundraising campaigns on the crowdfunding platform, Online Giving Platform (OGP) and related tools.
Languages
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Hindi
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English
Skills
Digital Marketing tools - Google AdWords, Analytics, Double Click Manager, Google Trends, Google Remarketing.
Proficient in SEO, SEM, SMO, CRM, Crowdfunding/OGP Platforms, Adobe Audition, WIX, Canva, Design Wizard, VidiQ, Hootsuite, Video editing, Bulk Whatsapp Marketing, Interactive presentation, Celebrity Development, Affiliates development and Hindi typing.