​Professional Experience & Accomplishment

 

IFFCO Kisan Sanchar Limited, New Delhi

 

Reporting to: Head-New Initiatives

Domain: Agriculture VAS services

Designation: Digital Marketing Manager

Duration: July 2015 – Present    

 

>> > Build a strong digital presence for IFFCO and its subsidiaries. Handling a team of designer, developer, content writer, SEO/SMO/SEM. Work as a leader, mentor, and motivator who are reporting to me. Working as a product manager for IFFCO Kisan mobile App, extensively working for development, research, planning and for execution of the app and its features. I have also done corporate tie-ups with service provider offered in IFFCO Kisan Mobile app i.e. weather, Mandi etc. I have run mobile and digital campaigns for download IFFCO Kisan mobile app and has got a tremendous result as the outcome of 6 Lacs downloads within 15 months. I am a SPOC person for all services based content, leaflet designs, Banners & hoarding creatives for the all-state team. Managing PAN India mobile marketing activities where I am managing a complete database of green SIM user, information-hungry farmer’s database. I am also managing media activities initiatives throughout the year.

 

Plan International (India Chapter), New Delhi

 

Reporting to: VP-Individual Fund Raising (IFR)

Domain: NGO

Designation: Digital Manager

Duration: November 2013 – June 2015

 

>> Through effective digital communications, campaigns and affiliate tie-ups organization have able to generate significant improvement in its online donation. Effectively started and managed OGP (Online Giving Platform). An engaged group of Bloggers for favorable write-ups time to time-related to organization & its programme. Aggressively managed social media channels and lead to engaged and create awareness among the donor community. Responsible for managing a corporate donation website from a user and donor perspective. Ensuring seamless experience of the visitor, donor and corporate through sticky, informative information & lead to the payment gateway for donation growth and maintaining a dynamic interface with external stakeholders, including donors for the website. Responsible for developing & executing a digital marketing strategy which includes SEO, SEM, Social Media, and Mobile Marketing. Managing digital annual budgets and Coordinating and liaising with International Headquarters. Running campaigns for generating prospect donor database through CPC/CPL/ CPA activities, managing these donor databases through CRM. Tracking, measuring and reporting digital performance on a monthly, quarterly and annual basis and submitting MIS to management.

 

Cyber Astro Limited (CyberMedia Group), Gurgaon, Haryana

 

Reporting to: Chief Operating Officer

Domain: E-commerce                  

Designation: Sr. Manager – E-commerce

Duration: April 2009 – October 2013

 

>> Through effective digital communications, campaigns and other lead generation activity organization has got a tremendous response from the international audience and has increased its reach from India to 107 countries. NRI oriented campaign has given outstanding performance and increased sales by 600% in my tenure. Managing complete cyberastro.com an E-commerce web store, which includes daily operation activities, upcoming information, and content by website updates, order and order fulfillment, delivery management. I am overall responsible for P&L of the portal. Managing various Digital channels for driving traffic, increase subscribers, lead generation through SEO, SEM, Social Media, Blogs, affiliates, online paid to advertise (CPM/ CPL/ CPA/ CPV). Running a promotional offer/ deals/ coupons and Reward point management. Track campaign performance through weekly analysis, analyze key trends and data; make a corrective action for future marketing activities. Prepare & compile monthly and quarterly results reports for management. Find, develop & manage new email marketer, affiliates, ad networks, use retargeting tools to get business success. Received “Best Performance Award” and Certificate for the year 2011-12 from CyberMedia Group of Company. Successfully achieved Approx. 450% revenue growth. Conceptualized, strategized and successfully implemented customer care service center in Barasat, Kolkata (West Bengal) in 2011-12.

 

Clickjobs.com (Bharat Matrimony Enterprise), New Delhi

 

Reporting to: Marketing Manager

Domain: Job Portal                      

Designation: Relationship Manager

Duration: September 2006 – March 2009

 

>> I was responsible for digital marketing activities, email marketing, print & outdoor media planning for the B2B lead generation as well as job seeker registration, managing Tele-callers for generating business. Handled exclusive 10 seats B2B Telesales who were working on generated B2B leads for sales appointment to resume database sales and subscription sales. A key member for organizing the various job fair for existing corporate client as well as the new client for bulk recruitment and provide a platform where job seekers and the recruiter can meet. Creating an interactive corporate presentation and customized corporate proposal for the sales team. To give Sales and product training to all new recruits in the organization.

 

Infomedia India Limited, New Delhi

 

Reporting to: Territory Manager

Domain: Info Services               

Designation: Senior Executive

Duration: January 2005 – September 2006

 

>> I have played a significant role as a team player for building buyer-Seller platform. Worked collectively with the team for the promotion of www.yellowpages.co.in, an online local search service that helps buyers quickly and conveniently find businesses while helping sellers improve the effectiveness of their marketing spend. Create an online platform for the supplier to generate inquiries from the market. It was a revenue-generating platform for the organization. Got promoted from Executive to Sr. Executive within eight months. Holds the distinction of setting up a new branch in Chandigarh (Punjab area) in 2006. Award winner in the year 2005-06.

 

 

Ginni Filament Ltd (Jaipuria Group) Chhata, Mathura (UP)

 

Reporting to: VP-Production

Domain: Textile                            

Designation: BD Executive (Domestic & Intl.)

Duration: July 1999 – September 2000

 

>> I was responsible for generated corporate leads for the organization’s products i.e. Yarn, woven & knitted fabrics, Garments, Nonwoven Spun lace Fabrics, cosmetic wet wipe, surgical dressing material, hygiene product, baby wipes, kitchen roll, high quality customized product solutions for infection prevention, personal hygiene, Medical Disposables and industrial wiping needs. During my tenure my efforts have converted into business with significant revenue from Apollo Hospital, Well spun, Orient Craft, Vishal Overseas etc.